Our Management Team

We take pride in our team that includes highly experienced water and wastewater treatment professionals from the following fields: R&D, chemical & biotechnological process engineering, project management, construction, maintenance and operations.

WFI > About > Our Management Team
Ofer Avidan
Ofer serves as the CEO of the WFI Group and is currently the CEO of ToxSorb and Triple-T as well. An internationally accomplished agronomist, Ofer is a veteran entrepreneur in the water industry, including 13 years at WFI. He has served as VP R&D for global organizations, specializing in agriculture in arid areas, hydroponic technology and the production of essential oils from plants. Ofer holds a B.Sc. in Agriculture and Plant Science from the Hebrew University and is a graduate of the Tefen Entrepreneurs Program at Harvard Business School.
Liron Schich
Liron oversees all financial aspects of the WFI Group including all business units. In addition to managing the Finance Department, he is responsible for purchasing, legal, HR and administration activities across the Group. Prior to his role at WFI, Liron worked as corporate controller of Miya Group, a water infrastructure company, and as a manager at PwC IL where he led the audits of privately and publicly traded local and international companies. Liron holds a bachelor’s degree in Accounting and Economics from Tel Aviv University.
Yotam Gonen
A co-founder of ToxSorb, Yotam has led the research team since 2007. His scientific interests and areas of expertise include adsorption, surface chemistry, and the modelling of adsorption. Yotam is also a senior faculty member at Tel-Hai Academic College where he teaches courses in physics, physical chemistry, programming and solute transport. He received the 2018 MASHOV award for exceptional activity in the cleantech field awarded. Yotam holds a B.Sc. in Biotechnology and Environmental Science from Tel-Hai Academic College, and a Ph.D. from the Hebrew University.
Dana Hubner
VP Business Development
Dana also serves as VP Business Development of the WFI Group. Previously, she was a senior consultant specializing in water startups at the Global Incentives Department of Ernest and Young (E&Y). Dana is the co-founder and director of Ruach Nechona, a social action charity, and is on the board of the Israel Export Institute. She holds a B.Sc. in Marine Science from Ruppin College, Michmoret, and an MBA in International Management from the College of Management, Rishon Le’zion.
Rotem Sade
Head of Product Development
Rotem joined ToxSorb in 2014 after 10 years in academia. He focuses on bridging the gap between technology and people – taking great inventions and designing processes. He also teaches hydrology and meteorology at Tel-Hai College. He previously headed the Agricultural Department in the Golan Regional Council and developed the water management decision support system for the upper Jordan River catchment. Rotem holds an M.Sc. in Agricultural Science from the Hebrew University and a Ph.D. in Hydrometeorology from the Technion Israel Institute of Technology.
Ophira Natan
Project Manager
Ophira leads projects end-to-end, from inception to delivery. She began working at ToxSorb and Triple-T as an Engineer in 2011 and later was promoted to her current position at ToxSorb. Over the years, Ophira has worked on every aspect of projects, ensuring the best-possible execution. She oversees the entire workflow, from the planning stage through local authority approvals and project budget control, and on to plant operation and handover to the customer. Ophira holds a B.Sc. in Environmental Engineering from the Technion.
Looking to gain more from water? Let's talk.